Officially, the site says that
Quilted Northern Ultra Plush 3-ply tissue uses about the same amount of rawJust note the word "about". That's pretty vague if you ask me. Of course, they might say that because the roll appears to be shorter as far as width, not length, so maybe that's how they justified it. Either way, I think this sends a bad message. Over-indulgence is the problem in the first place. If 3-ply goes over well, then they'll all do it. We have to send the message that what we care about is the planet. If we want decadence in a toilet paper, we'd just use a cloth. I mean, honestly, 3-ply is just too much.
fiber per roll as the original Quilted Northern Ultra 2-ply tissue.